01
Context
Making blockchain privacy more approachable
Namada is a blockchain project focused on privacy, allowing users to protect their transactions across different digital assets. Developed by the team behind Heliax, it aims to make financial privacy more accessible within the blockchain ecosystem.
I worked across product design, UX research and visual identity, helping shape the early Namada experience from user research and prototyping to website design. Alongside the product work, I contributed to building a distinctive brand that challenged the typical aesthetics of the blockchain industry.
Namada – website design
02
Challenge
Making privacy easier to understand
Blockchain technology introduces unfamiliar concepts and interactions that can be difficult for people to understand, especially those without a technical background.
For Namada, the challenge was to communicate the value of privacy while creating an experience that felt clear, approachable and trustworthy. Users needed to understand what the product offered and feel confident navigating an emerging technology.
At the same time, Namada needed a distinctive identity that could stand apart from the familiar visual language of the blockchain industry while remaining connected to the wider Anoma ecosystem.
Blockchain technology introduces unfamiliar concepts and interactions that can be difficult for people to understand, especially those without a technical background.
For Namada, the challenge was to communicate the value of privacy while creating an experience that felt clear, approachable and trustworthy. Users needed to understand what the product offered and feel confident navigating an emerging technology.
At the same time, Namada needed a distinctive identity that could stand apart from the familiar visual language of the blockchain industry while remaining connected to the wider Anoma ecosystem.
03
Approach
Connecting user needs, product and identity
I worked with the product, research and development teams to shape the early Namada experience, combining user insights, interface design and visual exploration.
We gathered feedback from users and stakeholders, explored different design directions and translated the findings into product and website concepts. In parallel, I contributed to a bold visual identity that gave Namada a recognisable personality while supporting the product's focus on privacy.
I worked with the product, research and development teams to shape the early Namada experience, combining user insights, interface design and visual exploration.
We gathered feedback from users and stakeholders, explored different design directions and translated the findings into product and website concepts. In parallel, I contributed to a bold visual identity that gave Namada a recognisable personality while supporting the product's focus on privacy.
Namada – visual identity
04
From product experience to visual identity
01 — Designing for understanding and trust
I collaborated with researchers and the product team to gather user feedback through surveys and prototype testing. We organised the findings to identify user needs, concerns and opportunities to improve the experience.
These insights informed the design of the website and wallet concepts, with a focus on clear information, intuitive interactions and consistent interface patterns.
I collaborated with researchers and the product team to gather user feedback through surveys and prototype testing. We organised the findings to identify user needs, concerns and opportunities to improve the experience.
These insights informed the design of the website and wallet concepts, with a focus on clear information, intuitive interactions and consistent interface patterns.
The goal was to make an unfamiliar technology easier to navigate without overwhelming users with technical complexity.
Namada – Website and brand expression
02 — Challenging blockchain aesthetics
I contributed to creating Namada's visual identity, including its logo, typography, graphic assets and website design.
We explored different visual directions before combining a geometric grid with elements inspired by privacy, such as hidden and crossed-out text. Coded symbols representing NAM tokens and a vibrant colour palette helped establish a bold visual language that stood apart from more conventional blockchain branding.
I contributed to creating Namada's visual identity, including its logo, typography, graphic assets and website design.
We explored different visual directions before combining a geometric grid with elements inspired by privacy, such as hidden and crossed-out text. Coded symbols representing NAM tokens and a vibrant colour palette helped establish a bold visual language that stood apart from more conventional blockchain branding.
05
Design decisions
01 — Making privacy tangible
Privacy can be an abstract concept, especially when presented through technical language. I explored ways to communicate it visually through hidden information, coded symbols and graphic elements that made the idea more tangible and gave the brand a recognisable character.
Privacy can be an abstract concept, especially when presented through technical language. I explored ways to communicate it visually through hidden information, coded symbols and graphic elements that made the idea more tangible and gave the brand a recognisable character.
02 — Balancing expression with usability
The visual identity needed to be bold without compromising clarity. I worked across the website's structure, typography, layout and interactions to balance a distinctive visual style with an experience that remained easy to navigate.
The visual identity needed to be bold without compromising clarity. I worked across the website's structure, typography, layout and interactions to balance a distinctive visual style with an experience that remained easy to navigate.
Namada – Exploring visual directions
06
Outcome
A distinctive identity for Namada
A new visual identity and website established a bold, recognisable presence for the project, aligned with its focus on privacy and its connection to the Anoma ecosystem.
User insights informing product design
Research findings helped the product team identify user needs, concerns and opportunities, providing a foundation for further design exploration and product development.
A foundation for the product's evolution
The design work brought together product experience, website and brand into a more cohesive direction as Namada moved through its early development.
A new visual identity and website established a bold, recognisable presence for the project, aligned with its focus on privacy and its connection to the Anoma ecosystem.
User insights informing product design
Research findings helped the product team identify user needs, concerns and opportunities, providing a foundation for further design exploration and product development.
A foundation for the product's evolution
The design work brought together product experience, website and brand into a more cohesive direction as Namada moved through its early development.
Namada – Website design and visual language
Making digital privacy more tangible through design