01
Context
Heliax is a blockchain research, development and product company working on technologies that aim to give people greater control over their financial privacy. Its work includes Anoma, which explores new ways for people to interact and coordinate online, and Namada, a blockchain project focused on protecting users’ privacy.
I worked on refreshing Heliax’s visual identity and website to better reflect the team’s technical expertise and innovative work. The challenge was to make a complex field more approachable through a clear, engaging digital experience, while creating a distinctive identity for Heliax that remained visually connected to Anoma.
I worked on refreshing Heliax’s visual identity and website to better reflect the team’s technical expertise and innovative work. The challenge was to make a complex field more approachable through a clear, engaging digital experience, while creating a distinctive identity for Heliax that remained visually connected to Anoma.
02
CHALLENGES
Making complex technology more approachable.
Heliax’s existing website was built on a basic template that didn’t fully reflect the team’s expertise, the diversity of its work or the personality behind the company.
The challenge was to create a clearer, more engaging digital experience that could communicate Heliax’s work to different audiences, attract new talent and build confidence in a complex and often unfamiliar field.
At the same time, Heliax needed its own identity while maintaining a strong visual connection with Anoma, its main project. The new website also needed to be easier to maintain as the company and its work continued to evolve.
At the same time, Heliax needed its own identity while maintaining a strong visual connection with Anoma, its main project. The new website also needed to be easier to maintain as the company and its work continued to evolve.
03
Approach
Bridging technology and user experience.
Blockchain products often introduce concepts and interactions that can be unfamiliar to users. Working closely with engineers, I translated technical requirements into responsive interfaces that were easier to understand, navigate and use.
My work covered the design process from early concepts and prototyping through to final interfaces, balancing technical constraints with user needs. I also explored how familiar UX practices could be adapted to the specific challenges of blockchain products, where making complex functionality understandable was an essential part of the experience.
Alongside product design, I contributed to Heliax’s evolving visual identity and website, helping create a more cohesive and approachable presence across its digital touchpoints.
04
Bringing technology and brand together
01 — Designing intuitive blockchain experiences
Blockchain products often involve unfamiliar concepts and complex technical requirements. Working closely with engineers, I designed and prototyped responsive interfaces that made these interactions easier to understand and use.
From early concepts to final UI, I focused on translating technical complexity into clear, engaging experiences without losing sight of the functionality behind them.
02 — Giving Heliax its own digital identity
Heliax needed a stronger digital presence that reflected the team’s expertise and personality while maintaining a visual connection with Anoma.
I contributed to the evolution of its visual identity, designing website experiences, visual assets and iconography to create a more distinctive and cohesive brand. The website was designed to be clearer, more engaging and easier to maintain as the company evolved.
Heliax design assets and icons.
03
SOLUTIONS
> The previous website was built on a basic template, resulting in low usability, poor conversion rates, and lacking any brand personality. The product team developed a new identity that reflects the diversity of Heliax's multidisciplinary teams, approaching open-source tasks from various perspectives.
> We designed a clean, fresh, and youthful website intended to serve as the company's gateway to attract talent and support the development of additional tools within the blockchain space.
04
LEARNING
> Heliax is a remote-first company, with team members located around the world. The company has been optimized for remote work, featuring clear documentation, policies, and workflows, ensuring that everyone understands their tasks, their significance, and how to accomplish them.
What I have learned from this:
With a shared objective, strategic planning, and the appropriate collaboration tools, working in a remote environment has inspired me to become a more productive, adaptable, independent, and empathetic individual.
> Developed a collaborative design process in conjunction with the development team. Our shared objective was to create an outstanding user experience for our product.
What I have learned from this:
A team's power comes from different backgrounds, experience levels, and skills.
Be highly focused on ensuring that no matter how big our product gets, the entire experience stays cohesive, consistent, and interconnected.
A team's power comes from different backgrounds, experience levels, and skills.
Be highly focused on ensuring that no matter how big our product gets, the entire experience stays cohesive, consistent, and interconnected.
Designing clarity into complex technology